As omnipresent as computers have become in the public perception, their actual contributions to the everyday lives of the majority of people are still greatly limited by the continued difficulty in using them, their continued unreliability, and the growing dangers of connecting them to networks.
The companies that currently dominate the computer industry fill their advertising with claims that their products are safe, reliable, and easy to use. But the explosive growth of the third party anti-virus and computer security industry provides all too obvious evidence that their products are not safe and reliable. The fact that most businesses and households still do not have/use computers demonstrates that their products are not easy enough to use.
The integration of networked computer services into small business and private households has slowed because the market segment with sufficient perceived need to justify the substantial learning curve and operating overhead costs that are currently required, has already been largely exploited. The monopoly dominated personal computer industry today has become largely dependent on selling "new and improved" replacement computers and software to those customers willing to continue paying the high added costs of an incomplete service package.
The remaining untapped market segments will only be receptive to the use of networked computer services if/when those services become cost effective (in other words, cheap and easy). They're unwilling or unable to make the burdensome investments in knowledge and tools imposed by the exploitive development direction preferred by the current monopoly dominated industry.
Networked computers must become robustly reliable "just use it" black-box appliances that can be operated with minimal knowledge beyond basic language literacy. Only then will they achieve their full potential, becoming as comprehensively integrated into everyday life of the average individual as the "just drive it" black-box automobile, television set, and microwave oven.
The objective of Overall Technology's "Just Use It" product line is to expand the value and usefulness of computer technology to those the current monopoly dominated industry is incapable of serving. Let us deal with all the complications of the technology so that you can get on with using these powerful tools to make your life easier and better.